In many organizations, product marketing, sales, and broader GTM teams operate with good intentions but misaligned priorities. The result: slow deals, confused messaging, and missed revenue targets. In this session, Somesh Chablani will share a practical GTM leadership perspective on how to align PMM, sales, and GTM leaders around clear revenue outcomes. He’ll walk through how to connect positioning and messaging to pipeline, create shared metrics that everyone actually cares about, and build lightweight rituals that keep teams coordinated without adding bureaucracy. Attendees will leave with concrete frameworks and examples they can use to: - Translate GTM strategy into sales-ready narratives and plays - Align PMM, sales, and GTM leaders on a common set of revenue goals - Improve collaboration between teams before, during, and after launch This session is designed for PMM leaders, sales leaders, and GTM owners who want less friction, more focus, and a clearer line from their work to revenue.