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77

days

23

hours

6

minutes

55

until the summit starts

December 09, 2025

Product Marketing

Festival

Replaying the sessions that defined 2025’s Product Marketing Summits.

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About the
summit

Product marketing never stops evolving, and neither should your strategy.

That’s why we’ve brought together the top sessions from our 2025 Product Marketing Summits into one unmissable online event, helping you step into 2026 with fresh ideas to take your PMM game to the next level.

We’ll be covering:

  • How to drive alignment across product, performance, and go-to-market strategies

  • Real-world applications of AI in personalization, messaging, and team enablement

  • Global and customer-centric approaches to positioning and storytelling

  • Proven frameworks for unlocking growth and adapting to different stages of scale

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

1000+

Attendees

10+

Sessions

0

Cost to attend

Meet our

speakers...

Maureen
Ford Sitterson
Global Head of Product Marketing
Etsy
Allyse
Slocum
VP, Product & Audience Marketing
Truspilot
Axel
Kirstetter
VP, Global Product Marketing
Guidewire Software
Liza
Adams
AI Advisor & Go-to-Market Strategist
GrowthPath Partners
Elliott
Rayner
Chief Marketing Officer
owow
Andrea
Torres
Senior Director, Global Product Marketing
Ticketmaster
Katie
Yeigh
Director, Product Marketing
Salesforce
Hesham
Hamdy
Director, Regional Marketing & Digital Transformation
Lundbeck
Sarah
Milbrath
Senior Director, Product Marketing
The Knot Worldwide
Sierra
Hack
Director, Vrbo B2B Product Marketing
Expedia Group
Bryn
Harrington
Product Marketing Lead
ŌURA
Aria
Jelinek
Director, Marketing
Prelude
Erin
Parkins
Principal Product Marketing Manager, Strategy and Operations
Guidewire Software
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST. Our agenda uses ET:


Busy on Decomber 9? No problem, all sessions will be recorded and available to watch OnDemand. Simply sign up to get the recordings direct to your inbox.

Agenda
Agenda
Agenda
09:00
Product Marketing Festival
The forgotten ally: How to align product and performance marketing
Allyse Slocum, VP, Product & Audience Marketing, Truspilot
09:30
Product Marketing Festival
Panel: Adapting PMM strategies for companies at different stages of growth
Sierra Hack, Director, Vrbo B2B Product Marketing, Expedia Group
Aria Jelinek, Director, Marketing, Prelude
Sarah Milbrath, Senior Director, Product Marketing, The Knot Worldwide
10:20
Product Marketing Festival
Winning hearts, not eye-rolls- The PMM's guide to customer-centric messaging
Katie Yeigh, Director, Product Marketing, Salesforce
11:10
Product Marketing Festival
Unlocking growth with the product marketing operating system
Axel Kirstetter, VP, Global Product Marketing, Guidewire Software
Erin Parkins, Principal Product Marketing Manager, Strategy and Operations, Guidewire Software
11:45
Product Marketing Festival
A PMM's real-life strategic playbook: Building and managing AI teammates
Liza Adams, AI Advisor & Go-to-Market Strategist, GrowthPath Partners
12:35
Product Marketing Festival
Beyond the hype: AI and personalization at ŌURA
Bryn Harrington, Product Marketing Lead, ŌURA
13:10
Product Marketing Festival
An AI-powered experience: Enabling buyers to find & give the perfect gift on Etsy
Maureen Ford Sitterson, Global Head of Product Marketing, Etsy
13:45
Product Marketing Festival
Navigating cultural nuances: Adapting global strategies for local audiences
Hesham Hamdy, Director, Regional Marketing & Digital Transformation, Lundbeck
14:15
Product Marketing Festival
Igniting innovation: The high-impact launch of a groundbreaking SDK
Andrea Torres, Senior Director, Global Product Marketing, Ticketmaster
14:45
Product Marketing Festival
The future of product marketing: Competing with AI, winning with storytelling
Elliott Rayner, Chief Marketing Officer, owow

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December 09, 2025

Want to

partner?

Want to showcase your brand in front of 1000+ product marketers looking for the best tech & solutions to sharpen their 2026 strategy?

This summit brings together a global community of PMMs with solution providers offering the latest innovations to enhance their tech stack.

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What you'll get

out of the event

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Break the cycle

Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key AR trends.

Discover best practices

Hear from leading product marketers and analyst relations experts as they share hard-won lessons and proven approaches that actually scale.

Spark new ideas

Connect with fellow product marketers navigating the same AR challenges.

Swap ideas, share lessons, and learn what’s working across industries, budgets, and teams.

December 09, 2025

Catch every summit

OnDemand

Accelerate your learning with a Product Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Product Marketing Summit ever.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. To access the recordings, you must pre-register, as they cannot be shared.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

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Discover our
in-person events

See all events

Oct 14, 2025
Product Marketing Summit
Berlin

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Oct 29, 2025
Product Marketing Summit
Sydney

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Oct 29 & 30, 2025
Product Marketing Summit
Boston

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Nov 12 & 13, 2025
Product Marketing Summit
Toronto

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Nov 19 & 20, 2025
Product Marketing Summit
Chicago

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Dec 03 & 04, 2025
Product Marketing Summit
London

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conversation

Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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