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Andrea
Torres
Senior Director, Global Product Marketing
Ticketmaster
Andrea Torres is the Senior Director of Product Marketing at Ticketmaster, where she leads global go-to-market strategies that drive adoption and success for high-visibility products across international markets. Working closely with product, sales, and support teams, she ensures solutions deliver measurable impact at scale by aligning messaging, positioning, and enablement to accelerate growth. From launching new innovations to optimizing adoption, Andrea excels at navigating complex market dynamics to connect the right products with the right audiences at the right time. Beyond her professional achievements, Andrea is deeply passionate about increasing Latin representation, fostering authentic workplace cultures, and uplifting women in the industry—believing that success is always greater when it’s shared.
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09 December 2025 14:15 - 14:35
Igniting innovation: The high-impact launch of a groundbreaking SDK
In this session, we’ll dive into the exciting launch of IgniteTM, the software development kit (SDK) designed to transform how clients build integrated, fully customizable fan app experiences and drive revenue. From identifying its unique value proposition to orchestrating a seamless, cross-functional launch, we managed tight product timelines and worked closely with senior stakeholders. Learn how we crafted a compelling brand identity and rallied the organization for this first-of-its-kind product.