Competitors are multiplying. Customers are more diverse than ever. Products are growing increasingly complex. Now, sprinkle in an AI revolution, and product marketers are staring down an era of option paralysis—too many choices, too much noise, and too little clarity. To cut through the complexity, product marketers must be intentional about where they invest their time and energy. Two disciplines matter most: 1. Storytelling – Understanding how people think, decide, and engage is the key to creating clarity in a chaotic market. 2. Automation – AI and automation give PMMs the ability to execute at scale without losing precision or personalization. Join Elliott and explore three predictions about how product marketing is about to change. How positioning will become dynamic, with AI enabling real-time message tracking and adaptation. How personas will shift from static profiles to living models powered by real customer data. And how content and research will scale beyond human limits, allowing teams to move faster without sacrificing quality. Together, these shifts redefine what it means to be a product marketer - and why those who invest in psychology and automation won’t just survive the AI era, they’ll shape it.