In this keynote, Hesham Hamdy will dive into the intricacies of adapting global marketing strategies to resonate with diverse local audiences, with a special focus on the Middle Eastern market. As product marketers, understanding the cultural nuances, preferences, and values of regional audiences is crucial for developing effective and impactful campaigns. Hesham will share key insights on how brands can successfully tailor their messaging, product positioning, and customer engagement tactics to local contexts while maintaining a global brand identity. Drawing on real-life case studies, particularly from the Dubai and broader Gulf Cooperation Council (GCC) region, he will highlight the importance of respecting cultural sensitivities and embracing local trends. This session will provide actionable strategies for marketers to create campaigns that connect deeply with local consumers, drive growth, and build long-term brand loyalty in the UAE and beyond.