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Liza

Adams

AI Advisor & Go-to-Market Strategist

GrowthPath Partners

Liza Adams is an AI Advisor and GTM strategist who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at companies like Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings deep expertise in leading through technological shifts. Her people-first, AI-forward approach helps organizations unlock what's possible through real-world use cases, delivered via applied AI workshops and strategic advisory engagements, and her biweekly LinkedIn newsletter "Applied AI in GTM". Across multiple companies, she has led transformations into high-performing teams where human and AI teammates work together to achieve breakthrough results in just a few months.

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09 December 2025 11:45 - 12:35

A PMM's real-life strategic playbook: Building and managing AI teammates

Transform your product marketing work by evolving AI from a basic tool to a trusted teammate. This practical session shows how to build AI teammates for core PMM tasks: positioning, messaging, personas, buyer's journey, and sales enablement. Whether you're a PMM leader or practitioner, you'll see real prompts, conversations, and outputs that get results. One product marketing team doubled their output and improved their strategic impact using these methods - learn their proven templates and concrete examples you can use immediately. You'll learn: - Step-by-step prompts and workflows for high-impact PMM use cases - Ways to evolve from basic AI user to confident builder of custom GPTs - Real examples of AI improving PMM work and cross-functional collaboration - Ready-to-use templates and tracking systems for PMM use cases and AI tools