09 December 2025 13:10 - 13:45
An AI-powered experience: Enabling buyers to find & give the perfect gift on Etsy
Etsy is home to millions of unique, handmade, and vintage items, but how do you help buyers find the one that’s perfect for someone else? In this session, we’ll explore how Etsy is transforming the gift-giving journey using AI. Discover how personalization, recommendation systems, and natural language processing come together to make gift discovery intuitive, delightful, and tailored to each recipient.
From understanding gifting intent to surfacing the most relevant and meaningful products, this talk will delve into the strategies and technologies behind Etsy’s AI-powered gifting experience. You’ll learn how Etsy balances data-driven insights with human creativity to enhance buyer confidence, reduce friction, and make every gift feel personal and thoughtful.
Whether you're a product marketer, AI enthusiast, or e-commerce leader, join us to see how AI can create magical moments at scale, by helping people give better gifts.