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Alicia

Carney

Head of Marketing

Ravio

Alicia Carney is a San Francisco-born, London-based product marketing expert bringing scrappy, strategic GTM execution to startups across the UK and Europe. She’s the co-founder of GTM Playbook, a course teaching practical go-to-market skills to founders and marketers worldwide. With over 14 years of experience, Alicia has helped startups scale from 0–1 through to IPO, including leading global product marketing at Deliveroo, where she launched and scaled over 20 products across three continents. She currently heads marketing at Ravio and advises early-stage companies through Crane, Seedcamp, and Antler VC.

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28 January 2026 09:00 - 09:30

Why most PMM research sucks (and how to become a changemaker)

PMM research is easy to run - but harder to make matter. Teams collect interviews, surveys, win/loss notes, and competitive data, however the output often fails to shape real decisions. This session unpacks why PMM research breaks down, and how teams can redesign research around the business priorities that matter most, from positioning and messaging to sales motion and roadmap projects. Alicia Carney and James Doman-Pipe will share how to: Run scrappy research programs Embed customer understanding as a team sport across product, sales, and leadership Align research to business priorities You’ll leave with practical approaches to avoid common customer research traps, and a repeatable approach for turning imperfect inputs into meaningful impact.