Allison Rona is a seasoned B2B and vertical SaaS product marketing leader with deep expertise in GTM strategy, messaging, and high-impact product launches. A 4x start-up PMM who’s helped companies scale from $15M to $100M+, she brings a proven track record of translating customer insight into positioning that wins, enabling sales teams to execute with confidence, and driving adoption across PLG and sales-led motions. Allison started her career in sales before moving into product marketing—an experience that informs her pragmatic, revenue-aligned approach. She’s led major repositioning efforts, built cross-functional launch engines, and delivered customer and competitive research that materially improved conversion, win rates, and product usage. In addition to her role at Petvisor, Allison consults with early- and growth-stage SaaS companies on GTM strategy, messaging, and AI-enabled research. She is also a PMA Ambassador and host of PMM Power Hour, where she supports the broader product marketing community.