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Allison

Rona

Director of Product Marketing

Petvisor

Allison Rona is a seasoned B2B and vertical SaaS product marketing leader with deep expertise in GTM strategy, messaging, and high-impact product launches. A 4x start-up PMM who’s helped companies scale from $15M to $100M+, she brings a proven track record of translating customer insight into positioning that wins, enabling sales teams to execute with confidence, and driving adoption across PLG and sales-led motions. Allison started her career in sales before moving into product marketing—an experience that informs her pragmatic, revenue-aligned approach. She’s led major repositioning efforts, built cross-functional launch engines, and delivered customer and competitive research that materially improved conversion, win rates, and product usage. In addition to her role at Petvisor, Allison consults with early- and growth-stage SaaS companies on GTM strategy, messaging, and AI-enabled research. She is also a PMA Ambassador and host of PMM Power Hour, where she supports the broader product marketing community.

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28 January 2026 12:00 - 12:45

Panel - AI truth vs hype: How to actually use AI in research (and where human interpretation still wins)

AI is rapidly reshaping how teams collect, analyze, and synthesize customer and market research—but not every use case delivers real value. In this panel discussion, experienced research and product marketing leaders cut through the noise to separate what’s genuinely useful from what’s overhyped. Panelists will share how they’re practically using AI today across qualitative and quantitative research workflows, from interview analysis and survey synthesis to trend detection and insight generation. Just as importantly, they’ll discuss where AI falls short—and why human judgment, context, and interpretation remain critical to producing meaningful insights.