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Dave

Pierzchala

Head of Market Research

Intuit

Diverse market research career primarily delivering the market research craft at a senior level. Spent decades on the supplier side at the most innovative providers in North America. Currently leading a team of researchers driving and distilling B2B insights to drive transformational top and bottom line growth at a Fortune 100 company. Fully versed in all qual and quant methods at both a granular day to day delivery level and at a “tell me why I should care in 5 minutes” level for senior leaders. Current team delivers across all things Brand and Advertising, Product delivery and development, and Audience optimization. Represent the Market Research function across diverse leadership teams including Product, Marketing, Analytics, Strategy, and Finance.

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09 December 2025 11:15 - 12:00

The PMM research triad: Combining quant, qual & behavioral signals for harder-hitting insights

Great PMMs don’t rely on a single data source. They triangulate surveys, interviews, and product usage signals to validate decisions and get to clarity faster. This session walks through real examples of how to combine these methods to shape positioning, roadmap bets, onboarding improvements, and retention initiatives. Includes a triangulation template and a “Which method when?” decision tree.