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Joanie
Kindblade
Fractional CMO & Product Marketing Leader
Joanie Kindblade is a Fractional CMO and product-led growth leader who helps B2B and SaaS companies scale through clear positioning, disciplined go-to-market strategy, and customer-centric storytelling. She has led product marketing and GTM initiatives across startups and Fortune 500 organizations, influencing more than $13B in revenue. Previously, Joanie served as Senior Director of Product Marketing at Lumen Technologies, where she built and led a 30-person global team and helped transform legacy networking services into AI-enabled platforms. She has also held leadership roles at Techstars and 104 West Partners, where she partnered with founders and executives to translate complex technologies into compelling market narratives. Joanie is known for her servant-leadership approach and her ability to bring clarity and confidence to high-growth teams navigating change.
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28 January 2026 12:00 - 12:45
Panel - AI truth vs hype: How to actually use AI in research (and where human interpretation still wins)
AI is rapidly reshaping how teams collect, analyze, and synthesize customer and market research—but not every use case delivers real value. In this panel discussion, experienced research and product marketing leaders cut through the noise to separate what’s genuinely useful from what’s overhyped. Panelists will share how they’re practically using AI today across qualitative and quantitative research workflows, from interview analysis and survey synthesis to trend detection and insight generation. Just as importantly, they’ll discuss where AI falls short—and why human judgment, context, and interpretation remain critical to producing meaningful insights.