Traditional personas are too static for today’s fast-moving markets. Modern PMMs are shifting from “persona documents” to continuous buyer intelligence, drawing on community conversations, LinkedIn behavior, creator ecosystems, dark-social interactions, and real-time content signals. This panel brings together leaders who’ve mastered these channels to show how PMMs can extract strategic insight — not vanity metrics — and translate it into sharper positioning, ICP refinement, content strategy, and sales enablement. Attendees will learn how to turn the noisy world of social listening and community data into actionable GTM direction that keeps them ahead of the market. Key Takeaways - How to identify real buyer intent signals hiding inside LinkedIn comments, reposts, creator engagement, and community discussions. - How to turn social listening into ICP refinement, “jobs to be done” insights, and updated buying triggers. - How to separate signal from noise so PMMs avoid decisions driven by anecdotes, outliers, or vanity engagement. - Frameworks for translating social signals into GTM direction, including messaging adjustments, content roadmaps, campaign angles, and sales narratives. - Real examples of PMMs using public buyer behavior to shape positioning, fix funnel friction, or identify new opportunities.