Customer insight is fragmenting across survey tools, interview platforms, product analytics, competitive intelligence, and social data. PMMs are expected to synthesize all of it, and fast. This keynote breaks down the emerging 2026 research stack: the core capabilities every PMM team needs, how AI is reshaping quant and qual workflows, and the operating rhythms that turn insight into action. Attendees leave with a research-stack blueprint + an insight-to-action checklist they can put into practice immediately.