Natalie Gullatt is a senior marketing leader with 10+ years in B2B SaaS, specializing in customer marketing, product marketing strategy, and GTM alignment. She’s led high-impact customer and advocacy programs at brands including InvoiceCloud, DocuSign, Okta, Artera, and HubSpot, turning customer insight into narratives that drive adoption, retention, and expansion. Natalie thrives at the intersection of product, customer, and revenue, building frameworks that connect storytelling to measurable growth. From launching advocacy programs and lifecycle motions to powering flagship moments like HubSpot’s Lighthouse Customer Advocacy Stage at INBOUND, she’s passionate about using real customer proof to validate positioning and fuel sustainable, customer-led growth. Based in Atlanta, Natalie now partners with leading SaaS companies as a strategic customer marketing and advocacy consultant.