Partner with us

Get your ticket

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Natalie

Gullatt

Customer Marketing Lead

InvoiceCloud

Natalie Gullatt is a senior marketing leader with 10+ years in B2B SaaS, specializing in customer marketing, product marketing strategy, and GTM alignment. She’s led high-impact customer and advocacy programs at brands including InvoiceCloud, DocuSign, Okta, Artera, and HubSpot, turning customer insight into narratives that drive adoption, retention, and expansion. Natalie thrives at the intersection of product, customer, and revenue, building frameworks that connect storytelling to measurable growth. From launching advocacy programs and lifecycle motions to powering flagship moments like HubSpot’s Lighthouse Customer Advocacy Stage at INBOUND, she’s passionate about using real customer proof to validate positioning and fuel sustainable, customer-led growth. Based in Atlanta, Natalie now partners with leading SaaS companies as a strategic customer marketing and advocacy consultant.

Button

28 January 2026 10:30 - 11:00

From interviews to assets: How to turn customer conversations into GTM fuel

Customer conversations are one of the richest — and most underused — sources of insight for go-to-market teams. In this session, we’ll explore a practical framework for transforming interviews, feedback calls, and ongoing customer interactions into high-value GTM outputs. We’ll walk through how to extract actionable themes, validate messaging, and convert those insights into assets like positioning, messaging guides, case studies, competitive narratives, and sales enablement materials. Attendees will leave with clear steps they can apply immediately to strengthen alignment across Product Marketing, Sales, and Demand Generation — and to ensure customer voice becomes a repeatable, reliable driver of growth.