Shaun McCran is a product marketing leader for Adobe Digital Experience solutions, specialising in Adobe Commerce across EMEA. With more than 15 years’ experience spanning product marketing, solution architecture and customer journey management, he helps organisations turn complex digital estates into measurable business growth. At Adobe, Shaun is responsible for driving Adobe Commerce to market and keeping it the first-choice commerce solution for sales teams, customers and partners. He shapes EMEA go-to-market strategy, refines ideal customer profiles, and crafts value propositions that connect AI-driven innovation with real-world commercial outcomes. Previously, Shaun led multi-solution architecture and partner enablement across Adobe Experience Cloud, and held senior architecture roles at Nationwide Building Society, Vodafone and specialist digital agencies. A regular Adobe Summit speaker and collaborator with leading brands and partners, he is known for his pragmatic, insight-led approach to digital transformation, customer experience and scalable commerce optimisation.