Tasha Birdwell is a senior product marketing and commercialization leader with more than two decades of experience translating complex security and access solutions into market-winning strategies. As AVP of Product Marketing at dormakaba Americas, she leads go-to-market strategy for access automation solutions, integrating voice-of-customer insights, channel programs, and vertical-focused positioning to drive profitable growth. Tasha has played a central role in shifting dormakaba from product-led to solution-based selling, increasing penetration across key verticals like healthcare, education, and transportation. Her leadership has fueled award-winning launches—including a 2023 ISC New Product Showcase winner—expanding market share and delivering multimillion-dollar revenue impact. Recognized as a Women in Security Forum Power 100 honoree, Tasha is known for her ability to align product, sales, and marketing teams around clear strategy, disciplined execution, and innovation that delivers real customer value.