Austin F. is a seasoned Go-to-Market (GTM) expert with over a decade of experience driving growth in technical sectors, including cybersecurity, cloud infrastructure, big data, and AI/ML. Known for his ability to transform early-stage, venture-backed SaaS companies into high-growth enterprises, Austin has consistently doubled annual recurring revenue (ARR) at every organization he’s joined, helping businesses scale from $5M to over $105M in ARR and generating over $1 billion in enterprise value.
Austin’s approach combines strategic foresight with hands-on execution. He excels at navigating the full customer journey—from cold outbound to renewals and expansion—by crafting and executing GTM strategies that deliver scalable, repeatable growth. Whether rolling up his sleeves in a lean startup environment or building and empowering teams during a growth phase, Austin brings a pragmatic, results-driven mindset to every challenge.
Austin thrives in the fast-paced, problem-solving environment of early-stage businesses. He is passionate about cutting through vanity metrics, bloated tech stacks, and ineffective processes to deliver tangible results without excessive overhead. His expertise lies in solving tough problems, asking the right questions, and finding creative, resourceful solutions to drive sustainable growth.
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
In this keynote, we will explore the exciting world of technical product marketing and provide a roadmap for those looking to break into this specialized field. As a non-technical product marketer, breaking into technical product marketing can seem daunting, but with the right strategies, you can succeed. The session will cover how to build demand for technical products, engage niche technical communities, and grow your expertise to effectively communicate complex solutions. Attendees will gain actionable insights on:
- Creating demand: How to position technical products in a way that resonates with both technical and non-technical buyers.
- Engaging niche communities: Best practices for identifying and connecting with the right technical audiences, building trust, and fostering meaningful relationships.
- Growing expertise: Techniques to continuously deepen your technical knowledge while leveraging your marketing skills to speak the language of engineers, developers, and product teams.
Whether you’re a product marketer transitioning into a technical role or looking to refine your approach, this session will empower you with the tools to navigate the technical marketing landscape and thrive.