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Austin
Fuller
Head of Global Product Marketing
Exiger
Austin F. is a seasoned Go-to-Market (GTM) expert with over a decade of experience driving growth in technical sectors, including cybersecurity, cloud infrastructure, big data, and AI/ML. Known for his ability to transform early-stage, venture-backed SaaS companies into high-growth enterprises, Austin has consistently doubled annual recurring revenue (ARR) at every organization he’s joined, helping businesses scale from $5M to over $105M in ARR and generating over $1 billion in enterprise value. Austin’s approach combines strategic foresight with hands-on execution. He excels at navigating the full customer journey—from cold outbound to renewals and expansion—by crafting and executing GTM strategies that deliver scalable, repeatable growth. Whether rolling up his sleeves in a lean startup environment or building and empowering teams during a growth phase, Austin brings a pragmatic, results-driven mindset to every challenge. Austin thrives in the fast-paced, problem-solving environment of early-stage businesses. He is passionate about cutting through vanity metrics, bloated tech stacks, and ineffective processes to deliver tangible results without excessive overhead. His expertise lies in solving tough problems, asking the right questions, and finding creative, resourceful solutions to drive sustainable growth.
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05 March 2025 10:00 - 10:30
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
In this keynote, we will explore the exciting world of technical product marketing and provide a roadmap for those looking to break into this specialized field. As a non-technical product marketer, breaking into technical product marketing can seem daunting, but with the right strategies, you can succeed. The session will cover how to build demand for technical products, engage niche technical communities, and grow your expertise to effectively communicate complex solutions. Attendees will gain actionable insights on: - Creating demand: How to position technical products in a way that resonates with both technical and non-technical buyers. - Engaging niche communities: Best practices for identifying and connecting with the right technical audiences, building trust, and fostering meaningful relationships. - Growing expertise: Techniques to continuously deepen your technical knowledge while leveraging your marketing skills to speak the language of engineers, developers, and product teams. Whether you’re a product marketer transitioning into a technical role or looking to refine your approach, this session will empower you with the tools to navigate the technical marketing landscape and thrive.

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What's on
Main stage
March 5
March 5
GMT -4
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
10:00 - 10:30 | GMT -4
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
Austin
Fuller
Head of Global Product Marketing
Exiger
10:45 - 11:15 | GMT -4
Preparing for agility; Aligning messaging and demos
Christopher
Wynder
Director of Marketing, Developer Cloud and OEM
OpenText
11:30 - 12:00 | GMT -4
Building scalable GTM strategies for developer-focused products
Rinita
Datta
Director, Product Marketing
Splunk
12:15 - 12:45 | GMT -4
It's OK to surprise and delight - Make technical marketing magical and impactful
Katie
Wasilenko Miller
Developer Marketing Leader
13:00 - 13:30 | GMT -4
Building strong technical partnerships: Aligning with engineering and sales
Sadhana
Nandakumar
Director, Technical Product Marketing
Salesforce
13:45 - 14:15 | GMT -4
Understanding the effectiveness and efficiency of product marketing using ad tech
Matthew
Bae
Sr. Technical Product Manager
Amazon
14:30 - 15:00 | GMT -4
Messaging technical products for technical people
Jon
Rooney
VP, Product Marketing
Unity
15:15 - 15:45 | GMT -4
From content to core: Redefining product marketing in the AI era
Madhup
Mishra
SVP, Product Marketing
SmartBear
What's on
Main stage
March 5
March 5
March 5
10:00
Main stage
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
Austin Fuller, Head of Global Product Marketing, Exiger
10:45
Main stage
Preparing for agility; Aligning messaging and demos
Christopher Wynder, Director of Marketing, Developer Cloud and OEM, OpenText
11:30
Main stage
Building scalable GTM strategies for developer-focused products
Rinita Datta, Director, Product Marketing, Splunk
12:15
Main stage
It's OK to surprise and delight - Make technical marketing magical and impactful
Katie Wasilenko Miller, Developer Marketing Leader
13:00
Main stage
Building strong technical partnerships: Aligning with engineering and sales
Sadhana Nandakumar, Director, Technical Product Marketing, Salesforce
13:45
Main stage
Understanding the effectiveness and efficiency of product marketing using ad tech
Matthew Bae, Sr. Technical Product Manager, Amazon
14:30
Main stage
Messaging technical products for technical people
Jon Rooney, VP, Product Marketing, Unity
15:15
Main stage
From content to core: Redefining product marketing in the AI era
Madhup Mishra, SVP, Product Marketing, SmartBear