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Jon
Rooney
VP, Product Marketing
Unity
Jon Rooney is the Vice President of Product Marketing at Unity. Prior, Jon was the SVP of Product and Solution Marketing at New Relic, the VP of Marketing at Domino Data Lab, and the VP of Product Marketing at Splunk, where he held a number of roles from 2012 through 2018. Earlier in his career, Jon held product management and product marketing roles at Microsoft working on ASP.net, Visual Studio, Silverlight, and Azure. In addition, Jon worked for Accenture and venture-backed technology start-ups in the Bay Area. Born and raised in the Philadelphia area, Jon graduated with a BA in English from the University of Pennsylvania and received an MBA at the McCombs School of Business at the University of Texas at Austin.
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05 March 2025 14:30 - 15:00
Messaging technical products for technical people
Whether developers, DevOps engineers, IT SysAdmins or data scientists, technical people require different messaging than everyone else. They don't want you to explain things to them like they're five years old, they want you to be brief, clear and highly relevant such that your "so what?" gets right to the heart of their day-to-day technical work. In this session we’ll unpack the steps to get your messaging on track with technical folks.

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What's on
Main stage
March 5
March 5
GMT -4
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
Main stage
10:00 - 10:30 | GMT -4
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
Austin
Fuller
Head of Global Product Marketing
Exiger
10:45 - 11:15 | GMT -4
Preparing for agility; Aligning messaging and demos
Christopher
Wynder
Director of Marketing, Developer Cloud and OEM
OpenText
11:30 - 12:00 | GMT -4
Building scalable GTM strategies for developer-focused products
Rinita
Datta
Director, Product Marketing
Splunk
12:15 - 12:45 | GMT -4
It's OK to surprise and delight - Make technical marketing magical and impactful
Katie
Wasilenko Miller
Developer Marketing Leader
13:00 - 13:30 | GMT -4
Building strong technical partnerships: Aligning with engineering and sales
Sadhana
Nandakumar
Director, Technical Product Marketing
Salesforce
13:45 - 14:15 | GMT -4
Understanding the effectiveness and efficiency of product marketing using ad tech
Matthew
Bae
Sr. Technical Product Manager
Amazon
14:30 - 15:00 | GMT -4
Messaging technical products for technical people
Jon
Rooney
VP, Product Marketing
Unity
15:15 - 15:45 | GMT -4
From content to core: Redefining product marketing in the AI era
Madhup
Mishra
SVP, Product Marketing
SmartBear
What's on
Main stage
March 5
March 5
March 5
10:00
Main stage
Breaking into technical product marketing: Building demand, engaging niche communities, and growing your expertise
Austin Fuller, Head of Global Product Marketing, Exiger
10:45
Main stage
Preparing for agility; Aligning messaging and demos
Christopher Wynder, Director of Marketing, Developer Cloud and OEM, OpenText
11:30
Main stage
Building scalable GTM strategies for developer-focused products
Rinita Datta, Director, Product Marketing, Splunk
12:15
Main stage
It's OK to surprise and delight - Make technical marketing magical and impactful
Katie Wasilenko Miller, Developer Marketing Leader
13:00
Main stage
Building strong technical partnerships: Aligning with engineering and sales
Sadhana Nandakumar, Director, Technical Product Marketing, Salesforce
13:45
Main stage
Understanding the effectiveness and efficiency of product marketing using ad tech
Matthew Bae, Sr. Technical Product Manager, Amazon
14:30
Main stage
Messaging technical products for technical people
Jon Rooney, VP, Product Marketing, Unity
15:15
Main stage
From content to core: Redefining product marketing in the AI era
Madhup Mishra, SVP, Product Marketing, SmartBear