Inheriting a win/loss program is often more challenging than building one from scratch. You aren’t just managing data; you are inheriting legacy processes, existing stakeholder biases, and perhaps a history of under-delivery. To turn an inherited program into a strategic asset, you must quickly identify what is working, what is broken, and where the "insight debt" is holding the organization back. This session provides a step-by-step framework for growth leaders and product marketers stepping into an existing win/loss function. We will discuss how to conduct a program audit, rebuild trust with sales and product teams, and modernize the methodology to meet current market demands. By applying "fresh eyes" to old data, you can uncover hidden patterns that previous owners may have overlooked. Key learnings will include: - Conducting a program health audit to identify gaps in data quality, buyer participation rates, and stakeholder satisfaction. - Overcoming legacy internal biases and win/loss fatigue to re-engage the sales team and executive leadership with the program. - Implementing a 90-day turnaround plan to shift the program from a passive reporting function to an active strategic catalyst.