A product launch is a high-stakes moment, and a win/loss program is your ultimate strategic asset for ensuring success. This session will reveal how to transform win/loss analysis from a post-mortem exercise into a forward-looking tool that helps you nail your next product rollout. We'll explore how to leverage pre-launch data to refine your go-to-market strategy, use early-stage feedback to identify and address critical product gaps, and adapt your messaging to better resonate with your target audience. Attendees will learn how to build a continuous feedback loop that not only informs your product roadmap but also significantly increases the likelihood of a winning launch. Key learnings: - Leverage win/loss findings to refine your product roadmap and ensure your next release meets market demand. - Identify critical gaps in your messaging and positioning before launch by analyzing competitive feedback. - Build a continuous feedback loop to inform your go-to-market strategy and increase product adoption rates.