A truly impactful win/loss program powers a continuous feedback loop that connects your entire organization. This session will reveal how to transform your win/loss analysis into a single, unified feedback engine that informs and aligns your product, sales, marketing, and customer success teams. We'll explore strategies for structuring your program to deliver cross-functional insights, establishing clear communication channels, and ensuring that every department understands and acts on the same intelligence. Key learnings: - Design a unified win/loss program that serves the specific needs of multiple departments, from product to sales. - Establish clear processes and communication channels to ensure insights are shared and acted upon cross-functionally. - Leverage win/loss findings to align product roadmaps, refine messaging, and improve sales training.