When Apryse found that they were losing an increasing number10% of new business opportunities to competitors, their team leaned on candid buyer insights—captured through win-loss interviews—to understand what was really happening in their deals. By elevating win-loss analysis beyond roadmap validation and embedding it into competitive intelligence and sales enablement, they were able to build cross-functional alignment, sharpen their positioning, and cut those competitive losses in half. Join us to learn how Apryse transformed customer feedback into a measurable competitive advantage—and a core pillar of the product marketing function.