Win/loss analysis is often seen as an expensive, resource-intensive undertaking, accessible only to large enterprises. This keynote will shatter that myth, providing a practical blueprint for bootstrapping a world-class win/loss program on a limited budget. We'll explore how to get executive buy-in with minimal resources, identify the right internal and external stakeholders to interview, and use free or low-cost tools to analyze and share your findings. Attendees will leave with a clear, step-by-step guide for launching an effective win/loss program that delivers actionable insights and a powerful competitive edge without the hefty price tag. Key learnings: - Secure executive buy-in and stakeholder participation for your program, even with minimal resources. - Identify the right internal and external accounts to interview for the most impactful insights. - Leverage free or low-cost tools for data collection and analysis to deliver powerful insights without a big budget.