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Milena
Babayev
Global Director, Product Marketing
Mastercard
Milena Babayev is a seasoned marketing professional with over 20 years of experience in marketing and product marketing. Throughout her career, Milena has played a pivotal role in crafting successful product marketing strategies and campaigns that have driven growth and brand recognition for numerous companies. A significant portion of her career has been dedicated to working in security and fraud prevention, an area she finds particularly meaningful. Milena takes pride in helping organizations make informed decisions to protect their employees and customers from cybercriminals. Her journey began with a passion for understanding consumer behavior and translating those insights into actionable product marketing plans. She has a proven track record of launching and managing product lines, enhancing market positioning, and driving revenue growth. She is also passionate about mentoring aspiring marketers. Outside of her professional life, Milena embraces all that the Pacific Northwest has to offer. She stays active by biking, hiking, skiing, practicing Pilates, and attending sporting events (go Kraken!).
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23 October 2025 14:30 - 15:00
Beyond the interview: Scaling win-loss for PMMs
In this keynote, Milena Babayev shares how to scale win-loss programs into structured, insight-rich systems that inform product, sales, and GTM decisions. Learn how anonymized buyer feedback, segment-level analysis, and repeatable frameworks can help PMMs uncover the real reasons behind deal outcomes—and turn those insights into strategic advantage.