23 October 2025 13:00 - 13:30
Big data & bigger wins: Win/loss at enterprise scale
Win/loss analysis is a cornerstone of revenue intelligence, but at the enterprise level, relying on anecdotal feedback from a handful of deals often fails to provide a complete picture, leading to misaligned strategies and missed opportunities. This session explores how leading organizations are moving beyond manual, small-sample analysis to a scalable, data-driven approach that leverages the full scope of their data, integrating insights from CRM, conversational intelligence, and product usage to identify patterns and trends across thousands of deals.
Key Learnings:
- Move from anecdotal to actionable: Systematize the collection and analysis of win/loss data across your entire sales organization to identify meaningful patterns.
- Leverage a hybrid program: Discover how to effectively combine internal data analysis with an objective, third-party win/loss program to gain a comprehensive and unbiased view of your market position.
- Inform strategic decisions: Connect win/loss insights directly to product roadmaps, go-to-market messaging, and competitive positioning.