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Rob
Perrilleon
SVP, Client Experience
Corporate Visions
As SVP Client Experience at Corporate Visions, Rob looks after CVI’s messaging consulting, skills training, and customer insight service delivery teams, as well as customer success and operations. Rob’s deep experience in all areas of sales, marketing, and enablement give him a unique  perspective on effectively communicating with customers and winning more business. Rob leads a consulting practice of more than 100 experts who develop messages and conduct skills training at over 250 companies in more than 50 countries every year. As a consultant, he has worked with top global B2B companies in a variety of industries, to develop and implement their go-to-market and sales strategies. Prior to joining Corporate Visions, Rob has been a quota-carrying salesperson, has led inside, channel and field sales teams, and sales enablement functions. Rob first saw the impact of Corporate Visions principles when he used them as a sales leader. He then joined Corporate Visions as a Facilitating Consultant, where he worked with companies across five continents, in a broad array of industries, to craft powerful stories – and tell them with confidence. Rob is co-author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
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04 March 2026 09:45 - 10:15
From Win-Loss to Go-to-Market Change: A Blueprint for Impact
Win-loss programs were designed to answer a simple question: Why do buyers choose us—or not? But most programs deliver something far less useful: incomplete stories, low stakeholder trust, and insights that never change outcomes. This session shows how to evolve win-loss from a reporting function into a catalyst for organizational change. You’ll explore why traditional win-loss falls short—and what high-impact programs do differently to drive decisions, align stakeholders, and influence performance. You’ll leave with a practical blueprint to: • Capture the full story behind buyer decisions—not just surface-level reasons for winning or losing • Make insights deeply relevant to stakeholders across marketing, sales, product, customer success, and executive leadership • Deliver confident recommendations that translate buyer feedback into clear priorities and next steps • Measure and influence seller behavior over time by tying insights to the competencies that actually win deals