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Rob
Perrilleon
SVP, Client Experience
Corporate Visions
As SVP Client Experience at Corporate Visions, Rob looks after CVI’s messaging consulting, skills training, and customer insight service delivery teams, as well as customer success and operations. Rob’s deep experience in all areas of sales, marketing, and enablement give him a unique  perspective on effectively communicating with customers and winning more business. Rob leads a consulting practice of more than 100 experts who develop messages and conduct skills training at over 250 companies in more than 50 countries every year. As a consultant, he has worked with top global B2B companies in a variety of industries, to develop and implement their go-to-market and sales strategies. Prior to joining Corporate Visions, Rob has been a quota-carrying salesperson, has led inside, channel and field sales teams, and sales enablement functions. Rob first saw the impact of Corporate Visions principles when he used them as a sales leader. He then joined Corporate Visions as a Facilitating Consultant, where he worked with companies across five continents, in a broad array of industries, to craft powerful stories – and tell them with confidence. Rob is co-author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
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23 October 2025 12:15 - 12:45
From No-Win to Win/Win: Turning Win-Loss Insights into Actionable Sales Conversations
Most win/loss program owners agree that sales is their most critical stakeholder—yet engaging sales with program insights often feels like a no-win scenario. Product and roadmap findings rarely feel actionable for sellers, while sales performance insights can land as finger-pointing if not communicated carefully. In this session, you'll explore how to bridge that gap: - Learn a simple model to determine whether feedback should be directed to sales or product - Understand how to translate prospect and customer feedback into messaging that sales can actually use - Uncover practical ways to frame product differentiation, surface gaps without defensiveness, and provide insights that empower rather than alienate. Walk away with a clear framework and proven communication tips to transform raw win/loss data into sales-ready insights that drive engagement, confidence, and performance