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Spencer

Hong

Senior Competitive Intelligence Manager

Snowflake

Spencer Hong is a seasoned Competitive Intelligence leader focused on translating market dynamics into actionable go-to-market strategies. With over 7 years of experience in high-growth B2B SaaS environments, Spencer specializes in building robust feedback mechanisms, like the internal win-loss program, that tightly align Sales, PMM, and Product objectives. Currently, Spencer spearheads Win/Loss strategy at Snowflake, driving significant improvements in competitive positioning and sales enablement efficiency.

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04 March 2026 13:45 - 14:15

The feedback loop that fuels growth: Driving strategy with quarterly internal win/loss insights

Stop guessing and start executing. This session provides a practical blueprint for Compete Teams and Product Marketers looking to establish an efficient, repeatable internal win-loss program. Learn how to train your sales team to be your eyes and ears, gathering deeper context on competitor performance, buyer pain points, and sales cycle efficiency from the previous quarter. You'll gain a model for turning this crucial intel into powerful enablement, GTM strategies, and Product Development.