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Courtney
Pallotta
Chief Marketing Officer
Reprise
Courtney is a dynamic marketing leader and entrepreneur, with a passion for creative go-to-market strategies, product marketing, and authentic customer advocacy. Her journey includes contributions to the growth and success of innovative analytics and SaaS companies like Netezza (acquired by IBM), ClearSky Data (acquired by AWS), and ChaosSearch. She currently heads the marketing team at Reprise, the leader in interactive demo creation. Beyond work, Courtney loves spending time outdoors with her family, hiking, skiing, running, and coaching sports.
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10 July 2024 12:00 - 12:30
Show, don't tell: How powerful product experiences tell your story (so you don't have to)
In this session, you'll discuss how demos can become a superpower for your product storytelling. Join Damon Hall, Manager of CRO and Analytics at Crowdstrike, Sarah Idriss, VP of Product at Reprise, and Courtney Pallotta, CMO at Reprise, as they explore how companies are using interactive product demos to tell compelling product stories that convert the most qualified leads. You will also explore ideas for creating personalized and engaging demos that can be used far and wide and discover how to use demo analytics to understand user behavior and optimize product experiences for maximum impact.

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