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Elena
Madrigal
Senior Vice President of Product and Marketing
Amaze
Elena started her career in design and found her jam in product marketing 12 years ago. After working for big tech corporations like Nokia and Microsoft in London, she moved to Boston, six years ago to build up the Product Marketing function at various startups like MOO and Canva. After leading Product Marketing for Mobile at GoDaddy, she now is an instructor at PMA and the VP of Product Marketing at Amaze, the tech and e-commerce platform empowering creators to scale their creative passion into a thriving business. A passionate advocate for women in technology, Elena takes an active approach to mentoring and encouraging women to consider careers in technology.
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10 July 2024 09:00 - 09:30
The positioning and messaging playbook: Winning hearts, minds, and wallets
How to craft a simple message that cuts through the noise when your product is packed with features and the market is highly competitive? You will takeaway from this session actionable frameworks that will help you resonate and win the market. What to expect: • Creating a product positioning that competitors can’t replicate • Acing your first customer interaction with the right message • The no-go zone of words and numbers in messaging • Using business judo to handle objections, keeping sales out of the dojo • Transforming messaging into visual communication

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