10 July 2024 09:00 - 09:30
The positioning and messaging playbook: Winning hearts, minds, and wallets
How to craft a simple message that cuts through the noise when your product is packed with features and the market is highly competitive? You will takeaway from this session actionable frameworks that will help you resonate and win the market.
What to expect:
• Creating a product positioning that competitors can’t replicate
• Acing your first customer interaction with the right message
• The no-go zone of words and numbers in messaging
• Using business judo to handle objections, keeping sales out of the dojo
• Transforming messaging into visual communication