Your buyer is faced with zillions of products claiming they’re #1. With so much noise in the market, your messaging needs to simply articulate what your product does and why buyers should care. In this session, you'll be given three practical techniques to write more effective product messaging. You’ll learn easy ways to clarify your message, differentiate from other solutions, and resonate with buyers. Key takeaways: - How to write better messaging about AI and other new technologies - How to convey the awesomeness of your product (without buzzwords) - How to put the right amount of technical detail in your messaging