Even the best SaaS products fall short without clear, confident positioning. In this practical, no-fluff session, Jess Petrella shares a proven framework to help you define who your product is for, where it plays, and how it wins. Whether your launching something new or rethinking your core message, this talk will walk you through a battle-tested approach for building a positioning strategy your whole org can actually use—from marketing and sales to product and leadership. You’ll learn: - The 9-point Product Positioning Index that clarifies market fit and focus - How to identify your true competitive set (hint: it's not just your category) - What makes a strong point of difference—and why most fail to land - Tips for turning positioning into messaging that converts across channels Perfect for founders, product marketers, and early-stage teams, this session will leave you with a toolkit to align your team, simplify your story, and finally make your positioning stick.