Julien
Sauvage
Group Vice President of Marketing
Clari
Julien is a product marketing leader with 15+ years of hands-on and managerial experience leading product marketing, brand, and go-to-market strategy, within startups and enterprise companies, specializing in Revenue Tech and Artificial Intelligence.
Today, Julien is leading brand, content, comms, and product marketing at Clari. Former Gong, Salesforce, and Talend.
Passionate about making PMM the best “sound system” of the company.
10 July 2024 11:15 - 11:45
Positioning: Art or science?
In this keynote, you will discuss what it takes to nail your positioning.
Typically, a fairly good dose of art and know-how. But also, there's some scientifically proven ways to make it resonate. Ok, almost scientifically proven.
Compare notes, get your artist paint brush and put our science lab coat on. And share tons of examples - past mistakes, lessons learned and practical tricks. It'll be fun.
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