Messaging and positioning are at the heart of product marketing—but they don’t become impactful in isolation. To truly resonate, messaging needs to bridge the gap between customer insights and business strategy. That alignment starts at the top. In this candid fireside chat, Nicola Kinsella, Chief Strategy Officer, joins a senior product marketing leader to explore how executives and PMMs can co-create messaging that not only reflects the market, but also drives company strategy and earns internal trust. Together, they’ll unpack questions like: - When (and how) should executives be brought into the messaging process? - What makes messaging “executive ready”? - How do you handle misalignment or pushback without stalling momentum? Expect honest stories, practical frameworks, and a behind-the-scenes look at how to navigate the nuances of executive collaboration—turning messaging into a strategic lever, not just a marketing asset. We’re also inviting you, the community, to help shape this session: What’s your biggest challenge when aligning messaging with the C-suite? What would you ask a CSO about building trust through storytelling?