Product marketers are under increasing pressure to deliver more; more launches, more enablement, more campaigns, more content - often with the same resources. Traditional approaches to research synthesis, positioning development, and content creation can't keep pace with market velocity and stakeholder expectations. This session provides a practical blueprint for PMMs to leverage AI as a strategic amplifier across the entire product marketing workflow. We'll explore how AI moves beyond simple prompt-response to become a context-aware system that synthesizes customer insights at scale, stress-tests positioning against competitive landscapes, and orchestrates multi-format content from a single strategic brief. This approach transforms the PMM's role from an individual contributor managing discrete tasks to strategic orchestrator building intelligent workflows. Attendees will learn how to construct living research foundations, validate positioning with market data, and scale content production while maintaining brand voice and strategic alignment. Key Learnings: - Build living research foundations where AI continuously synthesizes customer insights into actionable ICPs and personas - Deploy AI as a strategic positioning partner that validates messaging against competitive reality and customer language - Orchestrate multi-asset content creation from a single strategic brief, preserving voice while achieving scale