The PM and PMM relationship has always required careful navigation - complementary on paper, competitive in practice. AI is making that tension harder to ignore. When product managers can generate customer insights, draft positioning statements, and build launch narratives without picking up the phone, and PMMs can read a product roadmap and synthesise technical detail as fluently as any engineer, the boundaries that kept both roles distinct are dissolving fast. This panel puts the conversation on the table that most organisations are having in private. What you'll take away: - Where AI is genuinely creating better collaboration between PM and PMM - and where it's quietly generating duplication, ownership disputes, and political friction that nobody wants to name - How leading product and marketing teams are redrawing role boundaries in response to AI and what that means for how PMMs define and protect their value - A practical framework for having the role clarity conversation in your own organisation before AI makes it unavoidable