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Carrie
Koos
Director of Product Marketing, Enterprise Products
Stack Overflow
Carrie Koos is an Associate Director of Product Marketing at Stack Overflow, the world’s largest global, technology-focused platform. There, she leads the Product Marketing team for the Enterprise Products division, including B2B SaaS product Stack Overflow for Teams and subscription-based API service Knowledge Solutions. This team drives go-to-market strategy, position, and launches, working closely with Product, Engineering, and Revenue teams to ensure market insights, competitive intelligence, and customer voices inform the strategic vision and roadmap. While at Stack, Carrie has led launches for key products and initiatives including OverflowAI, the organization’s premium genAI toolset, and the organization’s cloud migration initiative. Carrie previously worked in product marketing for Blackboard, a global EdTech leader supporting over 150 million users across 80 countries, as well as digital marketing agencies in Denver and Austin, helping brands grow and succeed. Along with her passion for product marketing, she enjoys fat biking and buti yoga, singing to her dog, and concocting new espresso recipes.
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11 February 2026 12:45 - 13:30
Panel - AI across the lifecycle: PMM use cases From positioning to post-launch
The integration of AI is reshaping every stage of the Product Marketing lifecycle, offering new efficiencies and strategic depth. This panel brings together leading PMM practitioners to discuss how they are actively leveraging AI to enhance the entire Go-to-Market (GTM) spectrum. We will explore practical, real-world use cases, starting with AI's role in refining positioning and competitive analysis, moving through its application in accelerating launch content and sales enablement, and concluding with its use in generating post-launch insights and feedback. The panelists will share their successes, challenges, and architectural strategies for integrating AI tools and agents to elevate PMM function from tactical delivery to strategic intelligence at every touchpoint. Key learnings: - Identify practical AI use cases to accelerate the initial stages of the PMM lifecycle, including market analysis and positioning development. - Discover strategies for leveraging AI to dramatically accelerate launch content creation and improve sales enablement effectiveness. - Understand how to use AI for post-launch intelligence, synthesizing customer feedback and performance data for rapid iteration.