As AI becomes central to content generation, the risk to brand consistency escalates dramatically. This session introduces the concept of the "Brand Guardian"—a systematic approach ensuring that all AI-generated content remains perfectly aligned with your core brand identity. We will break down advanced prompt strategy techniques necessary to guide models toward your specific voice and tone. Crucially, we will then explore how to implement "Evals" (Evaluation Systems)—automated qualitative feedback mechanisms that measure the quality and brand alignment of AI output, providing continuous quality control and protecting your brand integrity at scale. Attendees will leave with the knowledge to build a robust framework that controls AI quality, rather than letting AI control the brand. Key learnings: - Master advanced prompt engineering techniques specifically designed to inject and maintain brand voice and tone into AI generation. - Understand and implement "Evals"—automated evaluation systems—to measure the qualitative alignment of AI output against brand guidelines. - Build a comprehensive brand guardian framework that ensures continuous quality control and scalable consistency across all AI-generated content.