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Christian
Capdeville
Senior Director of Product and Content Marketing
Savant
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11 February 2026 09:45 - 10:15
The AI-Powered Style Guide: How to Evolve Your Messaging Without Leaving Your Team Behind
You've nailed your new messaging. But how do you get everyone using it without reviewing every piece of copy? This session explores what's just-now possible with AI to solve this core PMM challenge. Learn to use custom GPTs, structured prompts, and context design to help content marketers, demand gen teams, and BDRs produce consistent, on-brand work from the start. See practical approaches to prompt design and context structure that work whether you're maintaining current messaging or evolving it. Walk away with frameworks you can implement immediately.