11 February 2026 10:30 - 11:00
Becoming Frontier: Using AI Agents to Accelerate Insights, Transform Marketing Strategy, and Refine Growth
Marketing is entering a new era where human‑agent teams unlock on‑demand intelligence, enabling organizations to operate with greater speed, precision, and strategic clarity. This session explores how modern marketing organizations become Frontier by shifting from manual research and fragmented workflows to AI‑powered insight engines with autonomous research agents and faster, more adaptive strategy cycles that reduce bottlenecks and elevate customer understanding. We’ll walk through a three-phase agentic journey for PMMs and share a practical roadmap for transforming KPIs, scaling agentic work, elevating marketing talent, and unlocking frontier‑level growth across insights, strategy, and customer engagement.