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Elina
Bazinas
Founder & Product Marketing Strategist
True North PMM
Elina helps B2B SaaS companies turn ideas into products that resonate with customers and drive growth. With over a decade of experience with tech companies, she specializes in bringing AI and GenAI innovations to market, building strategies that align with customer needs, and creating campaigns that deliver real impact. Her work sits at the intersection of product, marketing, and sales. I collaborate closely with cross-functional teams to understand the market, shape the story around a product, and ensure it connects with the right audience. Whether it’s refining messaging, launching a product, or building demand, Elina is driven by the challenge of solving real business problems in ways that make a difference for customers.
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11 February 2026 14:30 - 15:00
Stop Guessing Why You Lost: How AI surfaces buyer truth, and scales Win/Loss without the headache
Most win/loss programs are slow, manual, and barely move the needed. Sales places pricing. Product blames features. The real story? It's hiding in your call recordings, CRM notes, and feedback no one has time to parse. In this session, we'll break down how AI can: - Uncover real reasons you win or lose, across Gong calls, CRM, and surveys - Automate outreach to the right buyers (your ICPs) and scale feedback without the busywork - Turn raw deal data into sharp messaging, tighter sales plays, and smarter product bets If you want win/loss insights that are faster, deeper, and actually useful, this one's for you.