Sales enablement traditionally relies on passive content delivery, but the AI era demands autonomous, proactive support. This session provides a blueprint for PMMs to design and deploy intelligent AI agents that actively fuel sales success. We will explore how these agents move beyond simple data retrieval to perform actions like dynamically generating personalized outreach based on prospect intent, delivering the next-best-asset in real-time during a call, and providing contextual coaching based on immediate deal stage needs. This approach transforms the PMM's role from content creator to AI architect, ensuring the sales team always has the most precise, strategically aligned guidance. Attendees will learn how to build the logic and integrations necessary for these agents to operate autonomously, significantly increasing sales velocity, improving seller performance, and driving measurable revenue lift. Key learnings: - Design the architecture for autonomous AI agents that actively personalize sales content and outreach at scale. - Integrate real-time guidance mechanisms where AI agents deliver the right asset or talking point precisely when a seller needs it. - Measure the performance impact of agentic enablement on key sales metrics like conversion rates and sales cycle duration.