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Fiona
Finn
Exoansion Product Marketing
Jane App
Fiona is a Product Marketing leader who believes the best leaders still stay close enough to the work to challenge how it's done. She's passionate about building high-performing teams, coaching great humans into exceptional PMMs, and helping companies find new ways to grow. Over the past decade, she's helped scale go-to-market functions at Clio, Unbounce, and Jane, including contributing to two companies on their path to unicorn status. Her experience spans positioning, monetization, launches, and category creation—but she's equally energized by rethinking team design and developing future marketing leaders. Lately, you'll find her exploring what AI changes about product marketing, leadership, and the skills worth doubling down on as the craft continues to evolve.
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12 August 2026 12:45 - 13:15
The AI-first PMM team: How to redesign a PMM team without starting from scratch
Hot take: The most effective AI-first PMM team isn’t smaller. It’s simply different. Leaders are under pressure to do more with less, yet the real opportunity isn't cutting headcount; it's redesigning how work gets done. In this session, Fiona explores what the AI-first PMM team actually looks like as AI reshapes product marketing and our playbooks are being rewritten in real time. We’ll look at how to rethink skillsets, team design, budgets, and talent development without falling behind, creating team trauma, and keeping your investors and leaders happy.