Most PMMs know their competitors better than anyone in the building but that knowledge comes at a cost. Hours spent manually tracking positioning changes, pricing updates, review sites, job postings, and sales chatter that may or may not be accurate by the time it reaches a battlecard. In a market that moves daily, reactive CI is no longer a strategy. This session shows you how to stop being your own CI analyst. You'll see how PMMs are building always-on intelligence systems that automatically monitor competitors across multiple sources, surface what matters, and feed directly into positioning and sales enablement, without a dedicated research team or an enterprise budget. Organizations implementing CI automation are freeing their product marketing teams entirely from maintenance work and redirecting that time to strategy [Competitive Intelligence Automation: The 2026 Playbook, AriseGTM]. What you'll learn: - How to design a CI system that monitors competitors across web, review sites, job boards, and social and surfaces changes without you having to look for them - How to connect your CI outputs directly to battlecards, positioning docs, and sales briefs so intelligence becomes action rather than a report nobody reads - The tools, prompts, and workflow structure you need to build your CI copilot - practical enough to have a first version running before you leave the summit