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Magda

Ramos

Worldwide Product Marketing Director

IBM

Magda is a marketing leader with a technical background and a proven ability to operate at every level of abstraction, from shaping market narratives to diving deep into the product details that make innovation real. Over the course of her career, she's led go-to-market strategies and product launches that drive revenue growth, differentiation, and adoption for AI-powered enterprise software. Her expertise spans B2B marketing, AI and automation, SaaS, and cloud solutions, and she's had the privilege of leading high-impact campaigns for multi-billion-dollar portfolios.

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11 February 2026 15:15 - 15:45

AI Agents and Assistants: Reimagining Productivity for Product Marketing

As markets move faster, product marketing teams need more than dashboards and manual processes to keep up. This session breaks down how AI assistants and AI agents are reshaping PMM workflows, from task execution to autonomous decision support. We will clarify the difference between automation, assistants, and agents, explore real marketing use cases, and share a practical framework for deciding where each fits. The focus is on outcomes, reducing manual work, accelerating insight to action, and enabling PMMs to spend more time on strategy and positioning that matter