Competitive intelligence is often manual, retrospective, and too slow to keep pace with dynamic markets. This session provides a practical guide to deploying AI agents designed to deliver real-time competitive intelligence directly to the PMM team. We will move beyond static dashboards to explore the architecture and implementation of AI agents that continuously monitor competitors' pricing, messaging, feature releases, and market sentiment across various sources. Attendees will learn the necessary steps to configure and deploy these agents, ensuring your team has the immediate, actionable data required to update battlecards instantly, adjust positioning proactively, and secure a continuous strategic advantage. Key learnings: - Implement a step-by-step process for deploying custom AI agents configured for continuous competitive monitoring. - Master techniques for integrating AI-generated CI into existing PMM workflows (e.g., battlecards, Slack alerts) for immediate action. - Ensure the intelligence gathered is real-time, accurate, and strategically relevant for proactive positioning and messaging updates.