Most conversations about AI for product marketing focus on speed: faster briefs, faster copy, faster sales decks, faster launch plans. But the bigger opportunity is using AI to think more strategically. This session explores how product marketers can use AI as a strategic partner in product-market fit conversations and roadmap planning. We will look at how AI can help PMMs move upstream with Product by turning scattered inputs into sharper hypotheses about what customers need, where the market is moving, and which roadmap items deserve focus. Rather than treating AI as a content machine, this session shows how PMMs can use it as a thinking system: one that pressure-tests assumptions, identifies gaps, maps customer pain to product value, simulates buyer objections, and helps product teams understand not just what to build, but why it matters in the market.