Most “ideal customer profiles” today are built on assumptions, stale data, and internal opinions dressed up as insight. AI changes that. In this session, we’ll show how modern product marketers are using AI to run faster, deeper, and more accurate market research and turn vague personas into validated, revenue-driving ICPs. You’ll see how AI can instantly analyze massive amounts of customer, firmographic, behavioral, and intent data to uncover real buying patterns, surface hidden gems, validate product-need fit (different from product-market fit!), and pressure-test positioning before you ever launch. We’ll walk through the exact tools, workflows, and prompts you can use to move from “educated guess” to data-backed conviction in days, not quarters. If you’re tired of building launches, messaging, and campaigns on shaky assumptions, this session will change how you do product marketing forever.