The average PMM spends the majority of their time on work that is repeatable, templated, and, increasingly automatable. Agentic AI changes the equation entirely: not by helping you do tasks faster, but by doing entire workflows on your behalf while you focus on the decisions that actually require your expertise. This session moves beyond prompting tips and single-tool demos. It shows how forward-thinking PMMs are connecting AI agents into end-to-end GTM workflows from competitive monitoring and message testing through to sales asset generation and launch execution, compressing work that used to span a week into something that runs overnight. McKinsey projects agentic AI could handle as much as two-thirds of current marketing activities [Reinventing Marketing Workflows with Agentic AI, McKinsey]; this session is your practical entry point. What you'll learn: - The difference between using AI tools and building agentic workflows — and why that distinction determines how much leverage you actually get - Which GTM workstreams are the highest-value targets for automation right now, and how to identify where to start in your own organisation - How to build a simple multi-step agentic workflow without an engineering team, and what guardrails to put in place to keep brand voice, accuracy, and strategic intent intact