Product marketers are facing increased pressure in their responsibilities: accelerating launch velocity, responding to shifting markets, rising executive expectations...and somewhere in the middle of it all, we're supposed to be reinventing our teams to leverage AI. Most teams haven't had the time or bandwith to think about how to measure the impact of AI transformation on their teams. At best, they are able to track adoption of AI, not impact. And this can make PMM look like a production function instead of a strategic one. This session reframes the question from "how much are we using AI" to "how much smarter are our decisions because of it." You'll leave with a practical framework for measuring AI's real ROI: speed-to-insight, output quality, and strategic leverage.