11 February 2026 11:15 - 11:45
From fear to framework: Practical steps to bring AI into Product Marketing
Many PMM teams are being told to âuse AIâ without clear guidance, leaving leaders and ICs worried about compromising craft and quality. In this session, weâll share a practical, four-step path to move from ad-hoc experiments to reliable, high-impact workflows. Youâll see the journey through both a leadership and IC lens, with concrete examples, guardrails, and actions you can take immediately to bring your team along.