Most conversations about AI in Product Marketing focus on the B2B complexity of the funnel, forgetting the immense scale and speed required to serve the consumer masses. This session provides a strategic deep dive into how B2C PMMs can leverage AI to address their unique challenges, which far exceed the scope of the enterprise buyer journey. We will explore using generative AI for high-volume, personalized messaging, employing machine learning for granular segmentation, and utilizing predictive intelligence to anticipate consumer trends and retention risks at scale. Attendees will learn how to transition from generalized PMM tactics to a data-driven, AI-augmented strategy essential for managing massive user bases and achieving superior lifetime value. Key learnings: - Implement AI strategies tailored to handle the high-volume data and rapid iteration cycles unique to B2C product marketing. - Leverage generative AI for dynamic content creation and deep segmentation required to personalize experiences for millions of users. - Shift your focus to LTV and retention by using AI to predict and mitigate consumer churn at a massive scale.