12 August 2026 11:15 - 11:45
Build the brain behind your product marketing: one system for positioning, competitive intel, and launches
Most product marketers use AI like a smart intern: prompt, paste context, fix the draft, start from zero tomorrow. Will shows the alternative live. A marketing brain is a folder your AI reads before it does any work: your positioning, customer language, and competitive intel. Skills teach it to write a messaging house or a launch plan like a senior PMM, and agents keep it fed while you sleep. Watch it tear down a category's ads, find the white space, and turn it into positioning and an ad script in minutes. You leave with the blueprint to build your own.