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Will
Mulholland
Founder
Intelligent Growth
Will Mulholland builds marketing systems that ship as fast as the product does. He runs Intelligent Growth, where he builds AI marketing brains for scale-ups and teaches marketers to build their own. Today he leads product education at beehiiv, helping creators grow and monetise their newsletters. Before that, at eBay he launched four new advertising products and grew them from zero to $180M in revenue in two years. He then joined Series A startup Blinq, the #1 rated digital business card platform on G2 with 4 million users worldwide, as its first product marketer and built the function from scratch, AI-first. The marketing brain he built there kept launches moving at the pace of a product team shipping weekly, and became the one source of truth marketing and sales worked from. He has trained more than 500 marketers through Product Marketing Alliance, Generate Summit, and events at Canva and Salesforce.
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12 August 2026 11:15 - 11:45
Build the brain behind your product marketing: one system for positioning, competitive intel, and launches
Most product marketers use AI like a smart intern: prompt, paste context, fix the draft, start from zero tomorrow. Will shows the alternative live. A marketing brain is a folder your AI reads before it does any work: your positioning, customer language, and competitive intel. Skills teach it to write a messaging house or a launch plan like a senior PMM, and agents keep it fed while you sleep. Watch it tear down a category's ads, find the white space, and turn it into positioning and an ad script in minutes. You leave with the blueprint to build your own.