Developers don't trust marketing pages. They trust READMEs, error messages, commit messages, code comments, and the Stack Overflow answer some engineer wrote at 2am with zero intention of "marketing" anything. That's exactly why it converts. This session unpacks why the most persuasive developer content isn't coming from your marketing team at all, and what that means for how you brief, support, and get out of the way of the engineers already writing your best copy without knowing it. Key takeaways: - Why developers trust unpolished, engineer-written docs over polished marketing pages, and what that says about your funnel - How to spot the accidental marketing already living in your docs, changelogs, and support threads - A framework for getting more of it written on purpose, without turning it into marketing