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days

23

hours

19

minutes

39

until the summit starts

November 04, 2026

Developer Marketing

Summit

Everyone is a developer now. One day on what that does to your positioning, your community and your pipeline.

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About the
summit

The persona you built your messaging around has changed beyond recognition. This is a day of sessions on what to do about it. Expect:

  • Segmenting the builders you actually have, not the ones your ICP doc describes.

  • Building community and advocacy when half your users arrived via an AI assistant.

  • Proving your programme's value in 2026 and beyond, in numbers leadership accepts.

Secure your free pass for live access to every expert-led session, interactive Q&As, and all recordings OnDemand post-event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8+

Sessions

0

Cost to attend

Meet our

speakers...

Christian
Heilmann
Vice President of Developer Relations
WeAreDevelopers
Peter
McKee
Developer Relations Lead, New Products
Mozilla
Dipankar
Mazumdar
Director of Developer Advocacy (Data & AI)
Cloudera
Tessa
Mero
Head of Developer Relations & Experience
Appwrite
Tye
Davis
Senior Manager of Product Marketing - Competitive
LaunchDarkly
Sean
Lauer
VP of Marketing and Product
Instruqt
Katie
Wasilenko Miller
Developer Relations Leader & Creator of Developer Relations: Masters Certified
Product Marketing Alliance
Stacey
Kruczek
Founding Steering Committee Member
DevRel Foundation
Patrick
Ester
Director of Content
Codio
Aditya
Oberai
Developer Advocate
Appwrite
Divya
Mohan
Principal Technology Advocate
Suse
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT.

Agenda
Agenda
Agenda
09:00
Developer Relations Summit
Mapping the new developer personas: From traditional devs to citizen builders
09:45
Developer Relations Summit
Platforms are harder to sell. Here is how to make yours land.
10:30
Developer Relations Summit
Show up in the answer: developer discovery after search
11:15
Developer Relations Summit
Fireside chat - Community is where trust actually gets built, so here's how to show up there
12:00
Developer Relations Summit
Monetising open source without losing the community
12:45
Developer Relations Summit
Panel - AI-generated content and the trust tax
13:45
Developer Relations Summit
Measuring what still works now the funnel moved

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November 04, 2026

Want to

partner?

Want to spotlight your brand in front of 800+ Developer marketing pros shaping their team's strategy?


This summit will connect our global audience of developer marketing leaders actively seeking tools and partners to better engage their developer audience. If your solution helps people better communciate the true value of thier product - this is where you need to be.

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What you'll get

out of the event

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Steal what works

Hear dev marketing leaders who have already rebuilt their approach for a split audience, including the parts that didn't work.

Break the cycle

Step away from the daily grind and find out how peers at both developer-first & developer-plus companies are segmenting an audience that no longer fits one persona.

Challenge assumptions

Fresh takes on what a developer programme should look like now, including one speaker who thinks this entire premise is wrong.

November 04, 2026

Catch every summit

OnDemand

Commit to a Product Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Product Marketing Summit ever.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. Pre-registration is required to access the summit recordings.

Attendees will be sent all recordings via following the event.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT

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Discover our
in-person events

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Jan 21, 2026
Launch by Product Marketing Alliance
Silicon Valley

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Feb 24 & 25, 2026
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Mar 12 & 13, 2026
Product Marketing Summit
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Apr 01 & 02, 2026
Product Marketing Summit
Denver

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