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November 04, 2026

Developer Marketing

Summit

Everyone is a developer now. Learn how to market to the new generation of developers, drive product adoption and run campaigns technical audiences trust.

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About the
summit

The persona you built your messaging around has changed beyond recognition. This is a day of sessions on what to do about it. Expect:

  • Segmenting the builders you actually have, not the ones your ICP doc describes.

  • Building community and advocacy when half your users arrived via an AI assistant.

  • Proving your programme's value in 2026 and beyond, in numbers leadership accepts.

Secure your free pass for live access to every expert-led session, interactive Q&As, and all recordings OnDemand post-event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

7+

Sessions

$0

Cost to attend

Meet our

speakers...

Dani
Bauer
Developer Communications
OpenAI
David
Zeledon
Developer Relations, Google Labs
Google
Kelly
Shalk
Director, Developer, Community & Agent Marketing
Docusign
Bo
English-Wiczling
Formerly VP of Developer Relations
PayPal
Stephanie
Rubenstein
Senior Product Marketing Manager
NVIDIA
Gal
Bakal
Senior Principal of Developer Experience
Yahoo
Jon
Garside
Principal Product Marketing AI, Security & Logs Intelligence
New Relic
Nimrod
Kramer
Co-founder & CEO
daily.dev
Aaftab
Ahluwalia
Senior Outbound Product Manager
Guidewire Software
Liz
Ryan
Senior Product Marketing Manager
CloudBees
Jeff
Rezabek
Senior Product Marketing Manager
Quest Software
Katie
Wasilenko Miller
Developer Relations Leader & Creator of Developer Relations: Masters Certified
Product Marketing Alliance
Rinita
Datta
Director, Product Marketing
Splunk (a Cisco company)
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm GMT.

Agenda
Agenda
Agenda
09:00
Developer Marketing Summit
Dr. Strangeloop: Learn to stop demoting developers and love the human on the loop
Jon Garside, Principal Product Marketing AI, Security & Logs Intelligence, New Relic
09:45
Developer Marketing Summit
How to advertise to non-human developers
Nimrod Kramer, Co-founder & CEO, daily.dev
10:30
Developer Marketing Summit
Marketing the platform: Turning a pile of capabilities into one cohesive story that sells
Aaftab Ahluwalia, Senior Outbound Product Manager, Guidewire Software
11:15
Developer Marketing Summit
Fireside chat - Community is where trust actually gets built, so here's how to show up there
Dani Bauer, Developer Communications, OpenAI
12:00
Developer Marketing Summit
Your most important marketing copy was written by a backend engineer
Bo English-Wiczling, Formerly VP of Developer Relations, PayPal
12:45
Developer Marketing Summit
Panel discussion - AI-generated content and the trust tax
David Zeledon, Developer Relations, Google Labs, Google
Kelly Shalk, Director, Developer, Community & Agent Marketing, Docusign
Liz Ryan, Senior Product Marketing Manager, CloudBees
Jeff Rezabek, Senior Product Marketing Manager, Quest Software
13:45
Developer Marketing Summit
Paving the golden path for internal developer platform in the AI age
Gal Bakal, Senior Principal of Developer Experience, Yahoo
14:30
Developer Marketing Summit
Beyond the Hoodie: Reshaping Developer Personas in the Age of AI
Rinita Datta, Director, Product Marketing, Splunk (a Cisco company)
15:15
Developer Marketing Summit
Your new ally in developer marketing: How AI agents shape the developer journey, and how to help them find the right fit
Stephanie Rubenstein, Senior Product Marketing Manager, NVIDIA
16:00
Developer Marketing Summit
Mapping the new developer personas: From traditional devs to citizen builders

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November 04, 2026

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partner?

Want to spotlight your brand in front of 800+ Developer marketing pros shaping their team's strategy?


This summit will connect our global audience of developer marketing leaders actively seeking tools and partners to better engage their developer audience. If your solution helps people better communciate the true value of thier product - this is where you need to be.

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Why you need

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What you'll get

out of the event

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Steal what works

Hear dev marketing leaders who have already rebuilt their approach for a split audience, including the parts that didn't work.

Break the cycle

Find out how peers at both developer-first & developer-plus companies are segmenting an audience that no longer fits one persona.

Challenge assumptions

Fresh takes on what a developer programme should look like now, including one speaker who thinks this entire premise is wrong.

November 04, 2026

Catch every summit

OnDemand

Commit to a Product Marketing Alliance Pro membership and unlock over 700 hours of OnDemand content.

That’s right, you’ll have access to every session from every Product Marketing Summit ever.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. Pre-registration is required to access the summit recordings.

Attendees will be sent all recordings via following the event.


How do I join live sessions?

You will receive a unique joining link the day before the summit. Simply follow the link in your email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm GMT

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Nov 12 & 13, 2026
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Nov 18 & 19, 2026
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Dec 02 & 03, 2026
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