This session treats community as the place trust is genuinely formed, and works through how to show up there without contaminating it, including what to do when the honest answer in the thread is not flattering to you. Before a developer signs up, they go looking for people who are not you. A GitHub issue, a Reddit thread, a Discord scrollback, a Stack Overflow answer from 2023. What they find there does more to decide the outcome than anything on your website, and most teams have no plan for it beyond hoping it goes well. Key learnings: - How to audit what a prospective user actually finds when they search for opinions about you - Where a vendor can legitimately participate in community spaces, and where it backfires - How to handle an unflattering thread in a way that earns more trust than deleting it would